Privacy policy

Last updated: 10 January 2025

This privacy policy explains how elements4me (the “Website”, “we”, “us” or “our”) collects, uses and discloses your personal data when you visit www.elements4me.lu (the “Website”), use our services, make a purchase, or otherwise interact with us (collectively referred to as the “Services”). In this privacy policy, the terms “you” and “your” refer to you as a user of the services, regardless of whether you are a customer, website visitor, or another person whose information we collect under this policy.

Please read this privacy policy carefully.

Changes to this privacy policy

We may update this privacy policy from time to time, for example to reflect changes in our practices, or for other operational, legal or regulatory reasons. We will post the revised privacy policy on the website, update the “Last updated” date, and take any further steps required by law.

How we collect and use your personal data

To provide the services, we collect as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the services, meet all applicable legal obligations, enforce any applicable terms of service, and protect or defend the services, our rights, and the rights of our users or others.

What personal data do we collect?

The personal data we obtain about you depends on how you interact with our website and use our services. When we use the term “personal information”, we mean information that identifies, relates to, describes, or may be associated with you. The following sections describe the categories and specific types of personal data we collect.

Information we collect directly from you

Information you provide to us directly through our services may include:

  • Contact details – including your name, address, telephone number, and email address.
  • Order information – including your name, billing address, delivery address, payment confirmation, email address, and telephone number.
  • Account information – including your username, password, security questions, and other information used for account security.
  • Customer support information – including the information you include in your communications with us, such as when you message us via the services.

Certain features of the services may require you to provide specific information about yourself directly. You may choose not to provide such information. However, this may result in you being unable to use or access such features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the services (“usage data”). For this purpose, we may use cookies, pixels, and similar technologies. Usage data may include information about how you access and use our website and your account, including device information, browser information, your network connection information, your IP address, and other information about your interaction with the services.

Information received from third parties

Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our website and services, such as Shopify.
  • Our payment processors, who collect payment information (e.g. bank account, credit or debit card details, billing address) to process your payment, fulfil your orders, and provide you with the products or services you have requested, in order to fulfil our contract with you.
  • If you visit our website, open or click emails we send you, or interact with our services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

All information we receive from third parties is handled in accordance with this privacy policy. See also the section below, Third-party websites and links.

How we use your personal data

  • Provision of products and services. We use your personal data to provide you with the services and fulfil our contract with you, including processing your payments, fulfilling your orders, sending you notifications relating to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, organising shipping, facilitating returns and exchanges, and other features and functionalities relating to your account.
  • Marketing and advertising. We may use your personal data for marketing and advertising purposes, for example, to send marketing and promotional messages by email, SMS or post, and to present advertisements for products or services to you. This may include the use of your personal data to better tailor the services and advertising on our website and on other websites. If you are resident in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products in accordance with Art. 6, sec. 1 (f) GDPR.
  • Security and fraud prevention. We use your personal data to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the services and register an account, you are responsible for the security of your account login details. We strongly recommend that you do not share your username, password, or any other access data with third parties. If you believe your account has been compromised, please contact us immediately. If you are resident in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Art. 6, sec. 1 (f) GDPR.
  • Communication with you and improving the service. We use your personal data to provide you with customer support and to improve our services. This is in our legitimate interest to be able to respond to you, provide you with effective services, and maintain our business relationship with you, in accordance with Art. 6, sec. 1 (f) GDPR.

Cookies

Like many websites, we use cookies on our website. Specific information about the cookies we use in connection with providing our shop via Shopify can be found at https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and our services (including saving your actions and preferences), to perform analytics, and to better understand user interaction with the services (in our legitimate interest to manage, improve and optimise the services). We may also permit third parties and service providers to use cookies on our website to better tailor the services, products and advertising on our website and other websites.

Most browsers automatically accept cookies by default. However, you can set your browser to remove or reject cookies via browser controls. Please note that removing or blocking cookies may affect your user experience and could result in some of the services, including certain features and general functionality, not working properly or no longer being available. In addition, blocking cookies may not entirely prevent us from sharing information with third parties, such as our advertising partners.

How we share personal data

In certain circumstances, we may share your personal data with third parties for the purpose of contract performance, for legitimate reasons, and for other reasons subject to this privacy policy. Such circumstances may include:

  • with vendors or other third parties who provide services on our behalf (such as IT management, payment processing, data analysis, customer support, cloud storage, fulfilment, and shipping).
  • with business and marketing partners to provide you with services and advertise to you. Our business and marketing partners use your data in line with their own privacy policies.
  • If you instruct us, request us, or otherwise consent to sharing certain information with third parties, for example to send you products or through your use of social media widgets or log-in integrations, with your consent.
  • with our subsidiaries or otherwise within our corporate group, in our legitimate interest to operate a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, warrants, and similar requests), to enforce all applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others.

We share the following categories of personal data and sensitive personal data about users for the above purposes described under “How we collect and use your personal data” and “How we share personal data”.

Category Categories of recipients
  • Identifiers such as basic contact details and certain order and account information
  • Commercial information such as order information, purchase information and customer support information
  • Internet or other similar network activity, such as usage data
  • Geolocation data, e.g. locations determined via an IP address or other technical means
  • Vendors and third parties providing services on our behalf (such as internet service providers, payment processors, fulfilment partners, customer support partners, and data analytics providers)
  • Business and marketing partners
  • Affiliates

We will not use or publish this data without your consent or for the purpose of drawing conclusions about your personal data.

With your consent, we share personal data for carrying out promotional and marketing activities as follows.

Third-party websites and links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We assume no guarantee or responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information that you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other service users and/or users of these third-party platforms, without any restrictions regarding use by us or third parties. Including such links does not automatically constitute an endorsement of the content of such platforms or their owners or operators, except as disclosed in the services.

Children’s data

The services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has submitted their personal data to us, you may contact us using the contact details below to request deletion of that data.

At the effective date of this privacy policy, we have no actual knowledge that we “share” or “sell” personal data of individuals under 16 years old (as those terms are defined under applicable law).

Security and retention of your data

Please note that no security measures are perfect or impenetrable and we cannot guarantee “perfect security”. In addition, the information you send to us may not be secure in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute and only apply in certain circumstances. In some cases, we may refuse your request to the extent permitted by law.

  • Right of access/information: You may have the right to request access to the personal data we hold about you, including details of how we use and share your data.
  • Right to erasure: You may have the right to request the deletion of personal data we hold about you.
  • Right to rectification: You may have the right to request correction of inaccurate personal data we hold about you.
  • Right to portability: You may have the right to receive a copy of your personal data held by us and, in certain circumstances and with certain exceptions, to request the transfer of that data to third parties.
  • Right to object to sale, sharing or targeted advertising: You may have the right to instruct us not to “sell” or “share” your personal data, or to object to processing of your personal data for purposes considered “targeted advertising” as defined by applicable data protection laws. Please note: If you visit our website with the opt-out preference signal “Global Privacy Control” enabled, we will, depending on your location, automatically treat this as a request to opt out of “sale” or “sharing” of information for the device and browser you use to visit the website.
  • Restriction of processing: You may have the right to request that we stop or restrict the processing of your personal data.
  • Withdrawal of consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
  • Right to object: If we deny your request, you may have the right to appeal our decision. You can do this by replying directly to our refusal.
  • Manage communication preferences: We may send you marketing emails and you may opt out of receiving these at any time by using the unsubscribe option in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those relating to your account or orders.

You can exercise these rights as set out on our website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before we can provide a substantive response to your request. Under applicable law, you may appoint an authorised agent to make requests to exercise your rights on your behalf. Before accepting any such request from an agent, we will require proof that you have authorised them to act on your behalf. We may also need to verify your identity directly with us. We will respond to your request promptly, as required by law.

Complaints

If you have complaints about the way we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or by lodging your complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International users

Please be aware that we may transfer, store and process your personal data outside the country in which you live. Your personal data will also be processed by staff and external service providers and partners in these countries.

If we transfer your personal data to countries outside Europe, we rely on recognised transfer mechanisms such as the European Commission’s standard contractual clauses, or equivalent contracts from the respective competent UK authority, unless the data transfer is to a country considered to provide adequate protection.

Contact

If you have any questions about our privacy practices or this privacy policy or wish to exercise any of your rights, please call us or email us at doheem@elements4me.lu or contact us at 1 Rue Nicolas Glesener, L-6131 Junglinster, Luxembourg.

For the purposes of the applicable data protection laws, and unless expressly stated otherwise, we are the controller of your personal data.